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Eytys invites you to start the day on the right foot with a new denim campaign: ‘THE DAY AFTER’, the perfect denim collection for everyday wear. 

Combining timeless styles with fresh touches, Eytys’ new denim campaign pays homage to everyday classics. To pull it off, Eytys enlisted Alizée Gamberini, who poses with the ‘Benz’ model in her Paris apartment. This silhouette is EYTYS’ take on 90s baggy jeans.

First introduced in 2017, ‘Benz’, with its five-pocket construction, has become one of EYTYS’ signature icons. This season it arrives in different finishes: laser ripped, light blue with a dark blue dye, stonewashed, and also a classic dark blue and grey denim.

Photographed by Jacqueline Landvik, the campaign wants to capture the mood of the beginning of the day after a good night: the sweet smell of your lover, the sensation of skin against skin… So they create the moment when EYTYS jeans fit best: on your girlfriend, on your boyfriend or on your best friend.

The new EYTYS denim collection is available online and in store from today November 3, 2022.

If you want to see more about denim, click here, and get to know all the coolest collections to date.