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Eytys has just launched SS21 through a series of pieces with clear reminiscences to the 2000’s. Based on the legacy of Gen Z, Eytys explores new limits and studies the concept of the modern hero.
The collection features unisex pieces in a futuristic and oversized style. Thus, Eytys SS21 postulates different archetypes that emerged in Generation Z. This critical concept is translated into T-shirts with Z prints alluding to the modern anti-hero. “We like to laugh at ourselves”, said Schiller himself (@eytys), co-founder of Eytys.
Thus, the brand focuses on classic pieces but reinvented to attend contemporary times.