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Fred Perry is collaborating with British band Gorillaz for its new 2021 annual campaign, where the band’s members will represent the iconic polo shirts.
The British band Gorillaz was formed by musician Damon Albarn and artist Jamie Hewlett. It is the world’s biggest virtual 2D band, also consisting of drummer Russel Hobbs and bassist Murdoc Niccals; they debuted with their eponymous album in 2001 and have continued their success for two glorious decades.
They are the perfect artists to represent the Fred Perry Shirt, as Gorillaz and the British brand share a sense of independent thinking and spirit as well as a need to do things differently.
As Russell Hobbs, the band’s drummer, adds: “My first Fred Perry polo shirt wasn’t actually mine, it belonged to Arthur Ashe. Like a cross between Barack Obama and Denzel Washington…. he was an artist, he had style, he had afro hair and he wore tiny shorts – and of course the classic Fred Perry tennis shirt – he even made a record called “How to Play Tennis”. I have that record and I still don’t know how to play tennis. I love the shirt, that’s why it’s my favourite. Forty -Love to y’all…”
The campaign puts Gorillaz vocalist, keyboardist and frontman in the all-white Fred Perry M3 shirt; bassist Murdoc Niccals wears the M12 Twin Tipped in Tartan Green/Ice/Red; guitarist Noodie wears the M12 in Brighton/Ice/French Navy and drummer Russel Hobbs in the M12 in Maroon/White/Ice.
Check out the latest interviews and playlists with each of the band members.
The Fred Perry x Gorillaz collection is now available through the Fred Perry Spain online shop and in the physical boutiques in Barcelona (Rec 77) and Madrid (Barquillo 35).