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Gucci and photographer Martin Parr (@martinparrstudio) take us into the Cruise 2019 collection through a lookbook in which the streets of Cannes mimic the garments creating a #gucciuniverse experience.

Gucci Cruise 2019 by Martin Parr

Gucci Cruise 2019

Locations such as Ville de Cannes, InterContinental Carlton Cannes Hotel or the Carlton Beach Club – typical of the Gucci target – are filled with heel boots, printed trousers and floral shirts, plus animal prints, suit jackets and synthetic fur coats accompanied by accessories such as giant floats or skateboards; all very Michele.

Gucci Men | Cruise 2019 Loobook

Only the lens of the great Martin Parr would be able to introduce us into this world of unconnected elements that create a unique reality once again, that of Michele’s imaginary.