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Gucci continues its CHIME FOR CHANGE campaign to convene, unite and strengthen the voices speaking out for gender equality. In addition to creating a capsule collection that is part of Gucci’s five-year commitment to UN Women’s Equality Generation Action Coalitions, it has also taken other actions that we want to tell you about.

On the occasion of International Women’s Day, Gucci is pleased to present a special capsule collection as part of CHIME FOR CHANGE, Gucci’s long-term global campaign to unite, consolidate and strengthen the voices speaking out for gender equality. Comprised of a t-shirt and baseball cap, the capsule collection revolves around the “Equality Generation”, emphasising the urgency of accelerating progress towards a gender-equal future.

In line with the capsule, Gucci is pleased to announce its direct support of diverse feminist organisations, movements and activists led by: indigenous women and girls; young feminists; women, girls and gender minorities with disabilities; transgender and gender non-conforming women; and other historically marginalised groups through partnerships with: Women Enabled International, Global Fund for Women, Young Feminist Europe, OutRightAction International, National Indigenous Women’s Political Assembly and Enlace Continental de Mujeres Indígenas.

These new grants further Gucci’s five-year commitment to UN Women’s Equality Generation Action Coalitions to implement cross-sectoral approaches; support community-led and trust-based giving, with a particular focus on the new generation of activists; and provide direct and flexible funding to feminist movements and leaders around the world.


“Gucci embraces the beginning of its second century by reinforcing more than ever its commitment to a more equitable and inclusive world,” says Marco Bizzarri, Gucci President and CEO. At Gucci, we are proud to embrace the values and action plans driven by Generation Equality to accelerate progress towards gender equality. Through our CHIME FOR CHANGE campaign, we support the younger generation in their fight for freedom, equality and respect”.

The Equality Generation capsule collection will be available from tomorrow in selected Gucci shops in Brazil, China, France, Italy, Japan, Mexico, Korea, the United Kingdom and the United States, and through in China, Europe, Korea, Japan and the United States. The collection has been created by Italian artist MP5, who has collaborated with Gucci in the past and is the art director of CHIME Zine, Gucci’s periodical focused on giving a voice to the global gender equality community.


In addition, in order to promote meaningful dialogue around feminist and youth-led movements, Gucci today launched a special series of Gucci Podcasts on gender equality. The series will address issues such as inclusive gender justice, youth activism, the intersection between art and activism, and more. The first episode of the series on gender equality – moderated by Sinéad Burke, founder of Tilting the Lens and member of Gucci’s Global Equity Council – is available here, and a transcript of each episode will be available at

To celebrate International Women’s Day in Japan, Gucci will also present a special series of Tokyo Tower illuminations starting tomorrow and continuing on March 18 and 25. The brand will launch a personalised augmented reality (AR) filter to share messages in support of gender equality and discover more about CHIME FOR CHANGE. On March 18, Gucci will convene a variety of speakers and special guests to host a virtual forum in Tokyo focused on open and diverse dialogue on how to realise a gender-equal future.

Now… Why not take a look at Camper’s latest collection for this season?