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Hailey Bieber’s beauty brand is on the move. The model filed the registration of a trademark called Rhode, which is also her middle name.

Although Bieber has not made an official announcement about the potential venture, his brand encompasses a range of products including makeup, hair care, skin care and perfume. The model isn’t exactly new to the beauty business: in April 2019, she filed a trademark for Bieber Beauty, which was subsequently rejected due to similarities to a trademark Justin Bieber filed in 2010. On the couple’s Facebook Watch series, Cooking with the Biebers, Hailey shared that she is “super into skincare,” and has even helped her husband clear up his acne, perhaps hinting at the direction this new project could take.

Stay tuned for updates on Hailey Bieber’s Rhode on HIGHXTAR.