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Hélas is back with its new AW20 collection. Motivated by the idea of offering its fans the best, this French firm has designed a series of pieces designed for everyday use.
This collection has been created with a more creative approach than previous ones, and offers a series of new, more experimental pieces. One of the key in this collection is a light blue denim set called “Poppins”. The characteristic print of the umbrella covers the whole piece. They have also launched rain jackets, which come with their own covers. As you can see, Hélas’ new proposal has everything you need to face the new season.
The lookbook was shot in a Parisian studio by photographer Alexandre Pires (@alexbrpires). As for the inspiration for the collection, the brand’s team has become the protagonist. Spontaneous and simple, the casting is made up of some of the skaters affiliated to Helas from different generations.