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For its latest campaign in which H&M presents its new collection, the Swedish clothing chain pays tribute to the Black Girls Skate organization. 

H&M Black Girls Skate

Black Girls Skate is a non-profit organization that seeks, through its activity, to achieve the defense of skaters who consider themselves women, non-binary, black, African and of color. Now, its members are featured in H&M‘s latest campaign, sporting new apparel inspired by skate and surf culture.

In this collection we find casual looks and styles in the form of shorts, swimsuits, jeans, dresses or sweaters. Designed to practice sports in the most comfortable way possible, the new designs are now available at the H&M online store.

Scroll down the gallery and don’t miss the photoshoot of the campaign starring the members of Black Girls Skate:

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