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Fashion once again reacts with evasion in turbulent times. Jacquemus opens the doors of Les Fleurs on the streets of Paris: a flower shop that connects more than ever with the cult brand’s community.

Until 3 April, Jacquemus is setting up its own flower shop in the 18th arrondissement of Paris in partnership with the shop Les Fleurs de Paul and the communication agency Yoann et Marco. Unique bouquets of 15 ranunculus wrapped in remnants of the brand’s past collections will be on sale in the creative director’s Eden.

Simon Porte Jacquemus‘ brand is once again expressing its aesthetic and artisanal discourse through another format that brings it even closer to the public who love it. In addition, in the conversation, we find ecological values: the fabrics that wrap the flowers can later be recycled and reused to create garments or accessories.

Pre-orders for Les Fleurs by Jacquemus are available exclusively in Paris and can be placed on the brand’s official website.