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The new Jacquemus campaign featuring its collaboration with Nike stars Sydney Sweeney and was shot by Tom Kneller in Hawaii.


Simone Porte‘s brand Jacquemus returns to Hawaii after its last show ‘Le Splash’. The reason? To capture the essence of the island with Sweeney to welcome her new project with Nike. The ‘Euphoria’ actress can be seen on a white motorbike and wearing white sneakers from the swoosh brand.

A small teaser of what will be one of the most anticipated launches of the season. And speaking of mixing sports brands with luxury brands… Do you think Balenciaga has taken the “bootleg culture” too far?