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Louis Vuitton SS23 comes on a grand scale. Nicolas Ghesquière has decided to take the details and amplify them exponentially to the point of turning the most underrated elements of any look into the real stars of the show.

Maximalism begins with the scenography. Louis Vuitton enlisted artist Philippe Parreno and production designer James Chinlund to create a huge flower to host the show.

Ghesquière puts at the center of the Louis Vuitton universe the key elements of the brand’s history, such as zippers and locks. Working on a large scale, the new Louis Vuitton collection reveals a design based on surrealism, using these little elements and creating them at a large size. All these details that in day-to-day life are underestimated, now not only close the garments, but are the main characters of them, creating them completely. On many pieces, oversized bows make their mark on looks that would otherwise be ignored.

Continuing the game of illusions, Ghesquière experiments with the “trompe-l’œil” technique, which has become a real trend this season.  All the looks as a whole endow the entire collection with optical effects that leave anyone who looks at it absolutely mesmerized.

Now, when it seems that fashion is obsessed with surrealism, utopias and living in a matrix, Louis Vuitton has taken absurdity to a more subtle, more comical, and more cheerful terrain in its SS23. A kinder brooch to close Paris Fashion Week on a high.

So, we are ready to end the Fashion Month, see you soon fashionistas!

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