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To support the fight against HIV/AIDS, MAC and the Keith Haring Foundation are launching their first NFT files. A series of digital collectibles celebrating the artist’s art.
The NFT collection is comprised of three images of MAC‘s Viva Glam lipstick versioned by Haring‘s drawings. Each of the pieces can be found in different levels of rarity as the reason for this union is to achieve a higher level of community outreach. Thus, the “red” will be released in 5,000 units, the “blue” in 250 and the “yellow”, the most exclusive, in 25.
For those not yet familiar with NFTs and cryptocurrencies, MAC is considering accepting credit card payments. 2.5% of the proceeds from sales will go to organisations fighting unequal rights, while 2.5% of secondary sales will be donated to the Keith Haring Foundation.
You can find the products from the MAC x Keith Haring collection by clicking here.