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Fausto Puglisi makes his debut as creative director of Roberto Cavalli with Mike Tyson as the brand’s representative. Thus, the American boxer becomes the new face of the brand for the SS22 campaign.
Through a piece directed by Tommaso Ottomano and a visual device featuring Tyson cut-outs, product images and models, Puglisi presents Roverto Cavalli‘s new collection for the SS22 season.
For this new campaign, the creative director is inspired by Andy Warhol‘s Pop Art, bringing a more daring touch. As Fausto says: “Mike Tyson is one of the last living pop icons and beyond being a boxing champion, he is also a stylish man with a very personal and eccentric taste. But more than an undisputed boxing champion and American icon, his personal story is also one of survival, struggle and resilience. He embodies America in both the American Dream and all the possibilities it holds, but also in its underside.”
Don’t miss the promotional video:
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