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‘My Other Half’ is TOUS’ new Valentine’s Day campaign

TOUS, the jewellery brand that makes creativity and self-expression shine, celebrates universal love with the «My Other Half» campaign.

‘My Other Half’ is TOUS’ new Valentine’s Day campaign

This year TOUS wants to turn Valentine’s Day into a day to celebrate universal love: the love we feel for the people around us, and even the love we feel for ourselves and all the dualisms that make us special. «One heart, many loves» speaks to the fact that, in our hearts, there are many ways to love and many people to love on Valentine’s Day.

In addition, the ‘My Other Half’ concept is characterised by its two-tone designs in silver and silver with 18kt gold plating. The motifs of hearts and bears with rounded volumes are the protagonists of this collection that pays homage to dualism, presenting designs of two symmetrical halves in two different materials.

Bracelets, pendants and earrings create a versatile selection to express love through individuality. The rings stand out, stacking and complementing each other to create unique combinations.

You can now get your hands on the collection at tous.com.

Like metals, people reflect qualities, project light and reveal who they are. This is how TOUS understands this unique connection.

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