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Virgil Abloh has just announced the launch of two alarm clocks designed together with Braun. The new Off-White c/o Braun edition watches come in two colorways: one in vibrant orange and one in muted blue. Ready for the home revolution? 

Off-White c/o Braun

Virgil Abloh has a clear purpose: to influence our lives whether through fashion or home goods. Now he has just unveiled the first drop of a new collaboration together with Braun edition.

Originally designed by Dieter Rams and Dietrich Lubs in the late 1980s, the new BC02 watch takes on the signature features of each house. Both pieces are battery-operated, have a 57 mm square frame and feature a matte-finished case and dial. The best: the silent hands made of silent quartz, forget about that annoying noise. On the other hand, it integrates a growing sound.

Available in saturated orange and muted light blue, Abloh says he chose these tones because they immediately stand out in interior decoration.

You can now get your hands on these watches through the Off-White website and in selected stores at a price of 60€.

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