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PLEASURES x Guess is back. For SS21, both brands pay homage to the 1993 Guess campaign starring Drew Barrymore. It would have been amazing if our beloved Drew had physically appeared again. However, the result has left no one indifferent.
The PLEASURES label has accustomed us to irreverent collections reminiscent of punk and 90s pop culture. Now, it pays tribute to the 1993 GUESS campaign starring Drew Barrymore.
PLEASURES x GUESS translates into a 36-piece collection for men and women that captures the spirit of American culture. Thus, the lookbook features pieces covered with unreleased images of Barrymore, as well as images from the 1993 GUESS campaign. The star of the show is the T-shirt with a close-up silkscreened black and white shot of Barrymore, with matching shorts. The denim ensembles and crewneck sweatshirts also stand out.
Nicolai Marciano (@nicolaimarciano), co-founder of GUESS, said that the success of the campaign was such that he felt compelled to bring it back. He added that Drew’s image was presented at a key moment to mark a whole generation of GUESS fans.
If we had to sum up the collection in one word, it would be nostalgia. And no wonder, a figure like Drew portrays 20 years later, a whole myth. The collection will go on sale in selected GUESS stores and on the web from February 16. In the meantime, don’t miss the latest news about SS21.