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Bimba y Lola partner with PZ TODAY to run the A HOT BAG campaign. A campaign that reinforces the new brand vision and consolidates an editorial line much closer to a Z and millennial gen. The campaign is a marvel from our point of view… Lovers of heat and spice, this is for you.
Unexpected, surprising and with a great sense of humor, the campaign that PZ are running for Bimba y Lola breathes the full essence of the Paris-based Thai artist. PZ TODAY is well known for working with different artistic and visual disciplines, always with an unconventional approach. Among her most outstanding works is PZ World , a fun wedding catalogue far from the expected.
Funny and colourful, PZ’s stories do not leave the viewer indifferent. Summer and heat are near, and your bag knows it #thisisHOT.