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The iconic Italian fashion house Giuseppe Zanotti has selected Rae Sremmurd’s Swae Lee and Slim Jxmmi to present their latest skate-inspired sneaker.
Rae Sremmurd is the new face of Giuseppe Zanotti.
Presented in three styles, the Blabber incorporates elements of the classic design of West Coast skateboard shoes, blended with Zanotti’s distinctive, disruptive and deconstructed aesthetics.
Protagonists of the campaign video, the rappers show each of the styles and colors. Company founder Giuseppe Zanotti explained why Rae Sremmurd was chosen for the campaign:
“I wanted to break the rules and create an unexpected campaign, there is no better rule breaker than Rae Sremmurd.”
From our perspective it is an attempt to regain the place it once occupied. Not long ago Kanye, ASAPs etc. were wearing sneakers from the Italian house.
Todos los estilos vienen en color blanco o negro, y llevan la distintiva suela impresa en 3D. Los precios comienzan a partir de 450€ y los diferentes estilos ya están disponibles en la tienda online de Giuseppe Zanotti ahora.
All styles come in white or black, and carry the distinctive 3D printed sole. Prices start from 450€ and the different styles are now available in Giuseppe Zanotti’s online shop.