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Reebok and BAPE® have just unveiled their latest collaboration in which they have updated two iconic silhouettes, the Club C 85 and the Instapump Fury. While the two brands have already launched several collaborations in recent years, this is the first time they have updated the celebrated Instapump Fury, and the third time they have redesigned the Club C 85.
Founded in 1993, Japanese streetwear brand BAPE® emerged from the Harajuku underground scene. Since its birth, the brand has become a legendary brand desired by celebrities and recognised for its bold designs such as the ‘APE HEAD’, ‘BAPE® CAMO’, ‘BABY MILO®’ and ‘BAPE STA™’).
Combining the recognisable graphics and aesthetic sensibility of BAPE® with the foundation and heritage of Reebok, this long-awaited collaboration offers a fresh take on the two iconic silhouettes. Specifically, the Club C 85 features several of its traditional design components in combination with new details, such as red and blue stitching and the BAPE® STA™ logo. Meanwhile, the Instapump Fury features a unique combination of BAPE® CAMO, a mix of the Japanese brand’s signature COLOR CAMO and 1st CAMO prints, as well as other new design elements, such as the signature monkey head on The Pump button.
The Reebok x BAPE® launch campaign is spearheaded by renowned artist Bryson Tiller, alongside label mates Ryan Trey and Nia Sultana. One of Bryson‘s main collaborators, Ro.Lexx, has taken over the direction of photography, capturing both silhouettes in combination with BAPE® apparel.