READ IN: Español
Reebok have just launched their latest collaboration with Chromat after making their debut at the New York Fashion Week show. It’s the Reebok x Chromat Zig Kinetica.
Taking inspiration from the ocean and outer space to design its new Spring-Summer 2020 collection, Chromat has drawn on the powerful colours and technical aspects of both worlds to shape a shoe with a functional and visually stunning upper. The result is a silhouette that features Reebok’s Zig energy return system in combination with a vibrant colored upper designed by Chromat. This model will be available in three colors: white, solar yellow and navy blue.
For the launch of this model, a campaign has been created during the quarantine that captures the experience of living life to the full within the digital realms. Chromat has collaborated with Pussykrew, a Polish CGI artist duo based in New York, to create a virtual experience that explores the space between gender, identity and the post-human universe.