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Saintwoods’ SW.012 collection and accompanying lookbook speaks to the brand’s tongue-in-cheek nature and their air of exclusivity. The inspirations behind the visuals are a blend between the classic “run-of-show” boards and the palpable backstage energy that comes with them; juxtaposed with classic Sears catalogues from the mid 90’s to the early 00’s. The lookbook, although simple, is meant to truly show the quality in construction of the SW.012 collection and gives an honest representation of the fit and vibrant colors throughout the range.
For SW.012, Saintwoods has expanded on their collection-specific and more luxury offerings with the introduction of a teal knit sweater which is a merino wool / cashmere blend, a new handmade polo, and three new top-and-bottom sets.
The Denim Kit, made of 14oz selvedge denim, features both a zip-off pant and zip-off jacket with embroidered signature branding; while the Resort Kit includes a short-sleeve button-down shirt and matching shorts; both made of 100% TENCEL™ and featuring the SW chain stitch logo first seen in SW.010.
The final set is a handmade nylon tracksuit with an all-new embroidered logo flip on both the upper and the lower. Lastly, the “Barely Made It” Ricky Jacket consists of a 100% cotton outer and synthetic lining all handmade in the brand’s Los Angeles factory.
To round out the collection, SW.012 continues to stay true to Saintwoods‘ roots with a steady offering of their popular graphic tees and hoodies. The brand has reintroduced some of their most loved styles in new colorways; such as the chenille patch and logo hoodies, and have introduced some brand new graphics; most notably the “Operation Saintwoods” pocket t-shirt and the “Literal Flip” t-shirt, hoodie, and trucker hat, as well as the new bulldog illustration graphic titled “See You Soon.”
When it comes to home goods and accessories, Saintwoods has revamped some of their most popular lifestyle pieces such as their ashtray – now available with an all-new pistachio green and gold design – a brand new iteration of their throw blanket, and a newly designed graphic of their classic tote. SW.012 also introduces three new hats, including their unstructured corduroy five-panel in both forest green and white.
With successful past collaborations with HELMUT LANG, Nike, Opening Ceremony, and Places+Faces to name a few, Saintwoods is gearing up for a great year. The brand is also available at some of the world’s top retailers including SSENSE, LN-CC, The Webster plus more. Saintwoods‘ SW.012 collection will release on Wednesday, April 28 at 12pm EDT on their website.