READ IN: Español
Serving subcultural crusaders since the early 90’s, Slam Jam bring their distinctive vision to a Salomon trail legend, the XT-4.
Inspired by the fertile ground of their volcanic surroundings, the sublimated mesh upper representes the journey of lava flow and the dualism of these majestic living mountains and their role in human evolution.
Volcanos got named after the god of fire Vulcanus. Natural rupture of the earth crust allowing hot lava. Eruptions are sensational moments, and cause both excitement and fear at the same time.
A fascinating dualism of massive living mountains. Italy’s map shows ten active volcanos and many now inactive ones; and that historically shaped the richness of the territory. Since ancient times, lava rocks and humans established a fruitful relationship, from the first roads built on.
Slam Jam & Salomon collaboration draws inspiration by the incredible mix of energies that describe volcanic activity; matching Slam Jam‘s color scheme and the layers or strata representing constant evolution. Driven by the volcanic magnetism, the campaign was filmed by Achille Mauri on Etna – Sicily one of the most active volcano in Europe.
Slam Jam x Salomon will be launch on the 22nd at Slam Jam Paris pop-up, Slam Jam doors and selected retailers.