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Following the slogan “It’s not for you, it’s for everyone”, Telfar presents its own TV channel. This is a strategy that the brand will use to publish all its news.
Through this channel, Telfar will broadcast monthly live events, special content for users and promotion of new items. It will be viewable via a web link and app and will also be available on Apple TV and Roku. As for the sale of products, a QR code will be scanned to gain access to purchase and prevent bots from monopolising the launch.
“This is the end of a media empire,” says Babak Radboy, creative director of Telfar. “We trade in clothes, not people.”
You can find more information about this project by clicking here.