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Balenciaga Objects, and Christmas according to Demna Gvasalia. Through these concepts, the brand’s line is updated and now presents a campaign for the coming festive season in the form of a bazaar.

The images, set on a supermarket conveyor belt, feature some of BB’s best-selling pieces, such as the Hourglass and Le Cagole bags, as well as classic disruptive accessories such as belts and sunglasses.

Innovation comes with a series of additions, in Christmas Edition, such as coasters or champagne glasses with the Balenciaga stamp. To dress the home, Demna proposes bed linen accented by the monogram, as well as cozy blankets and cushions in a premium version.

The capsule even includes ornaments for the Christmas tree, which now take the form of Track shoes and the Hourglass bag. Illusion is on the menu.


Head to Balenciaga’s website or physical Balenciaga shops to shop Gvasalia’s Christmas designs.