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To celebrate the tenth anniversary of Eckhaus Latta, Zoe Latta and Mike Eckaus have decided to launch their first NFT collection. A project that comes in collaboration with Ponyo Impact, the social impact cryptocurrency.
Ten iconic looks from the brand’s ten-year history have been selected and collected in “EL10”: ten collectible NFTs featuring 3D renderings. The looks were illustrated by Seoul-based artist Leeseongil, while New York-based photographer KangHee Kim designed the 100 colourful backgrounds that go with them.
In addition, Eckhaus Latta is teaming up with the Ponyo Impact cryptocurrency and the Ethereum blockchain to host each NFT set at 0.025 ETH in its domain. In this way, 30% of the profits obtained will go to Bottomless Closet, a New York organisation that helps women find employment. Moreover, users who purchase 10 or more EL10 NFT files will get a discount on the brand‘s website and the chance to win tickets to its next fashion show or a virtual meeting with its designers.
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