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Versace (@versace) has just presented its Autumn / Winter 2018 campaign, a proposal in which a total of 54 models pose one after the other, giving rise to what is officially the longest advertising image in history.

Kaia Gerber, Adut Akech, Bella and Gigi Hadid, Julia Nobis, Lexi Boling, Grace Elizabeth, Stella Maxwell o Iman Hammam among many others, pose for Steven Meisel who, together with Pat McGrath‘s make-up and Guido Palau‘s hairstyles, consolidates a campaign destined to make history.

Versace Autumn / Winter 2018

Versace Autumn / Winter 2018

The campaign is a tribute to the company’s “family”, on which Donatella reflects: “my team doesn’t just extend to my work team. The Versace Clans are made of all members of the Versace family – from customers to models, fans, photographers, stylists, friends, artists and all who believe that staying relevant means moving forward and making your voice heard –all who believe that fashion is not a way to just say ‘look at me’ but rather ‘look at me, I have something to say”.