READ IN: Español

Fashion and videogames, two concepts that might seem antagonistic, are getting closer and closer. And if not, you only have to look at how luxury brands are creating their own videogames or collaborating with some of the most famous ones. Now it’s the turn of YEEZY GAP ENGINEERED BY BALENCIAGA. Are u ready?

To announce the launch of YEEZY GAP ENGINEERED BY BALENCIAGA for the first time in shop (Times Square, New York), designers Kanye West and Demna Gvasalia decided to put the focus on the digital world and present a video game exclusively for mobiles.

The project stands out because the avatars wear the looks from their collection, being able to choose between various outfits and, beforehand, the gender and skin colour. From that moment on, you will see your character flying through the sky with the sole objective of getting as many pigeons as you can.


Ver esta publicación en Instagram


Una publicación compartida por YZY (@yeezy)

The video game is now available to try on mobile devices on the YEEZY GAP website. In addition, the YEEZY GAP ENGINEERED BY BALENCIAGA collection is now in Times Square for the first time.