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Although adidas has ended its partnership with Kanye West, the sports brand says it will continue to market products designed by YEEZY (but without the brand name).
adidas CFO Harm Ohlmeyer has confirmed that the three stripes brand owns the intellectual property, colours and designs of the YEEZY products (as well as the sub-brand name itself). As such, they will continue to sell these products separately from Ye. From 2023 onwards, consumers and fans will still be able to enjoy and purchase the familiar footwear models but without any YEEZY embellishments.
The end of the rapper’s partnership with adidas will save 300 million euros in royalty and merchandising fees.