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At a time when the resale is the economic base of his livelihood for many, Nike faces the business with a sneaker – Air Jordan 1 [Not For Resale] – that ironically and seen the official photos will reach astronomical sums in the black market.

Air Jordan 1 - “NOT FOR RESALE”

Air Jordan 1 – “NOT FOR RESALE”

With the intention of challenging the reseller community, the sneakers “talk” by asking buyers to wear them. With a colorway supported by black, white and yellow, it presents a large text “NOT FOR RESALE” in its midsole, as well as “NO PHOTOS” embroidered on the heels, “WEAR ME” on the tongues, “PLEASE CREASE” on the toes, and “NO L’S” on the insoles. Finally, the upper is made of soft leather of the highest quality, while the silhouette itself rests on the shape of the iconic Jordan 1.

At the moment, the Air Jordan 1 Retro High OG “Not For Resale” is expected to arrive this December for 150€ at the usual Jordan retailers, and Nike SNKRS. A very limited edition that ironizes with a concept that has as many followers as detractors.

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