READ IN: Español
The first collaboration between Azuki and AMBUSH® turns digital designs into physical pieces through a lookbook starring Mandy Sekiguchi.
Minimalism, traditional craftsmanship and Web3 culture meet in a limited edition capsule collection of four pieces. Among them are two hoodies and two necklaces that feature token technology. This is made possible by the inclusion of the PBT “BEAN” cryptographic chip developed by Chiru Labs that verifies authenticity and proof of ownership, linking physical items to the digital world.
The two hoodies made of premium cotton are available in white/grey and black and feature the IZK seal in red as well as the AMBUSH® logo. The pendants, on the other hand, are designed in silver and gold. The former follows the silhouette of a traditional ink stamp with an Azuki dragon and Japanese engravings, while the gold one features a sculpted tunde dragon and an inkan stamp design.
“Azuki is proud to collaborate with AMBUSH® to explore the intersection of diverse subcultures and Web3 technology through the lens of fashion. AMBUSH® is bold and innovative, and our collaboration reflects these shared values,” says Zagabond, founder of Azuki.
For her part, Yoon Ahn confesses that “Web3 technology is changing the way we experience life. We are excited to explore how fashion and Web3 can be combined through this collaboration”.
The launch is complemented by a campaign starring Mandy Sekiguchi, Japanese-American dancer, rapper and personality.
If you are interested in being able to purchase an item from the collection you should know that it must be through a raffle organised on the Azuki website which is scheduled for 9 November. The winners will be announced on 11 November and will receive a set of NFTs that can be exchanged for the physical pieces.