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Photographer Anders Edström has been commissioned to create the imagery of ACNE Studios for the FW20 collection. The artist has used the employees of the European firm and their dogs.
The Swedish firm ACNE Studios has decided to move away from conventions to present next winter’s project. His new lookbook counts on the participation of the firm’s employees and their most faithful life partners, their dogs. This idea is born from the new normality and the preventive social distancing measures that have been implemented all over the world. Physical contact with pets is now more special and necessary than ever.
The new garments feature illustrations of puppies by British artist Lydia Blakeley. The Creative Director, Jonny Johansson was inspired by people who have dogs to create the FW20 collection. The pieces include check patterns in different shades. In addition, it incorporates textile materials such as flannel or denim among others.