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In a liquid era marked by algorithmic micro-trends, what once generated rejection in the fashion system is now revered. This is precisely the evolution into a cult object that Apple’s AirPods max have followed: the new favorite fashion accessory of the tiktoker community.
The apple empire has managed to transform a simple headset into one of the biggest current trends in TikTok. Launched last year, this first foray of Apple in the style of headphones or helmets has stood out among its network of competitors such as Marshall or Bose, even far exceeding its price (625 €).
This unlocks a new trend to which they have dedicated countless videos showing the device, styling the headphones or describing their features or immersive experiences. In this hype bubble, stylistic references such as Bella Hadid or Sarah Jessica Parker have put it on the radar.
The apple empire has managed to transform a simple headset into one of the biggest current trends in TikTok. Launched last year, this first incursion of The Apple Airpods Max arrives in a chromatic range that ranges from the neutrality of space gray or silver to pastel options in pink or blue, transcending at an aesthetic level, beyond its innovation and power as a gadget. It is now the new fashion accessory with which to reinforce any look.
The obsession of the new generations for these headphones is unleashed as if it were a Coperni; beyond generating videos in which the headphones are praised, it has even made people buy counterfeit models just to replicate its design.
Will this mean the beginning of the comeback of large headphones, and will we relegate the classic wireless AirPods to the background? Only time (and algorithms) will tell.