READ IN: Español
ASICS presents its new bet, the ASICS GEL-QUANTUM INFINITY. A sneaker destined to the day to day in which its running aesthetics together with its colors and technical nuances make it suitable for any type of consumer.
A new proposal by the Japanese giant that has no limits and is precisely in that essence of the “limitless” that inspires the visual narrative “One Step Further“.
A story composed by a video and an editorial in which the singer Aleesha, one of the national talents with more projection of the moment, and Axcell Rose, influence of street wear – Iam.Owl, introduce us in a reflection that brings us closer to the concept of “infinite possibilities“. The daily struggle, and Aleesha’s reflection on why we move, invite us to put on the GEL-QUANTUM INFINITY and pursue our dreams as she does.
ASICS GEL-QUANTUM INFINITY is the highest expression of the technology patented by ASICS GEL to date. A clear mix of evolution, trend and savoir faire that will become a #must of the lover of urban, fashion or street.
The sneaker is already on sale through selected retailers such as Footdistrict and the official website ASICS.com.
Director: Laura Vifer DOP:Pol García Stylist: César Castro MUA: Regina Khanipova Color: Marti Somoza Editor: Clara Morera