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ASICS is recovering the position it once occupied. And with the launch / re-edition of the GEL-Kayano 5 OG the new stage of the Japanese giant gives the starting signal.
Following the trend of re-edition of the great runners of the past, ASICS bets on a shoe that fits perfectly in current market demand. The sum of its robust shape (chunky) and the unique retro running aesthetics added to the color palette make the GEL-Kayano 5 a safe bet for both the consumer and the brand.
The colour palette is a mixture of black, blue and yellow. Among the details, the yellow gel stands out, providing a unique retrofuturistic sensation as well as a perfect comfort for the day. The ASICS logo is in black on its side panels and medials with a touch of grey where we read Duomax – ASICS technology – on the heel.
ASICS - GEL-Kayano 5 OG
That GmbH opted for this model in their SS19 fashion show has to give you some hint of the capacity and scope of this model, intended for those who really value the concept behind a sneaker. #musthave
The ASICS GEL-Kayano OG will go on sale on November 17 in selected stores such as Footdistrict for a price of 140€.