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Balenciaga has decided to establish an annual donation to help fight racism and racial brutality. A long-term commitment to a cause that concerns us all.
The news was announced through Twitter, it says that May 25th of each year – in honor of George Floyd’s death – will be the date for donations to the cause.
There are no specific figures yet on the amount of the donation, but the charity chosen is the National Association for the Advancement of Colored People, the first and largest civil rights organization in the United States with more than 2,000 volunteer-run branches across the country. Abroad, the brand also has committed to establishing another fund in France to support local efforts to fight racism in the country.
“Starting in 2020, and every following year, we will communicate on our commitment and continued donation. This gesture of financial support is only the beginning of what is to be done in support of the #BlackLivesMatter movement. We believe that progress is possible if we all stand together”, says the statement.