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Again Demna has given us the dose of Balenciaga we were waiting for. The logos are part of Gvasalia’s fashion game: Kering, Bernie Sanders, a Zurich supermarket bags or DHL in Vetements have inspired the Georgian’s latest collections, thus connecting behaviours and social status.

Balenciaga FW18 | Full Show
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The next FW18 has gone one step further and the World Food Programme logo has become the protagonist of many of the garments. In this way, just as Dior has done with feminism, Raf Simons denouncing the use of drugs or Dsquared2 with multiculturalism, Balenciaga joins the vindictive fashion. A way to connect with people and take advantage of the impact of their clothes to send a message that attacks the consciousness directly.

“We see this partnership with the World Food Programme as an important step towards making fashion useful in a different way and supporting good causes with our products wherever possible.

Demna Gvasalia

Gvasalia has consolidated the brand as one of the most influential of the moment and has elevated the anti-fashion or ugly-fashion to respected levels. The bet for next season is not far from what we have been seeing in the last parades. The references to trekking and snowboarding were evident from the beginning; the staging with a mountain of artificial snow full of graffitis that alluded to equality, freedom or minority groups connected us directly with the cold.

In addition, the show location made it necessary to pass by the main bypass road on which the attendees had to pass in front of the refugee camp. Connecting the message of the collection with reality.

Again, with oversized garments, leggins boots, ugly sneakers and prints that you could buy in any bazaar, Demna offers us a collection that connects with the public’s demand and an increasingly demanding society. Pictures, pied-de-coque and velvet are constant elements in the looks that complement with the patterns of the new Balenciaga era.

All those who criticized him now adore him and this time he has used his power to send a message that goes beyond the catwalk. 10% of each garment with the WPF logo will be donated to this project.

Balenciaga FW18 | PFW

“When you buy a Balenciaga garment with the WFP logo, you’ll be making a tangible difference to the hungry people in the world.”

Demna Gvasalia

It seems that fashion, at last, has decided to use its power to connect with social realities and help the most disadvantaged groups from its position. Demna also knows these realities better than anyone else, since his own family was forced to leave his native region of Abkhazia, Georgia, because of the country’s war with Russia when he was still a child.

From Highxtar. we support this new vision of Balenciaga and Demna for not having forgotten their past and hope that, just as they do with their garments, giants such as Inditex, HM or Mango, copy this initiative and dedicate part of their profits to improving certain aspects of our society.