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Balenciaga adds a new pattern to its designs. Dubbed BB Monogram, the print is presented in a campaign starring Kim Kardashian and Justin Bieber, among others.


Inspired by Balenciaga‘s 90s garments, the BB Monogram comes in different shapes and textures. And it is here to stay, taking over the new designs manufactured using techniques such as rotary or laser printing.

Kim Kardashian, Justin Bieber and Kat Zhang are among those chosen to welcome the new print. In this way, the global ambassadors appear in the campaign wearing some ready-to-wear pieces or accessories such as the Bistro Basket or the Hourglass Bag.

Some of the designs incorporating the BB Monogram are already available through the Balenciaga website as well as in the physical boutiques.