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Bottega Veneta replaces fashion with gastronomy and/or Italian craftsmanship in “Bottega for Bottegas”, the project with which it celebrates and supports the creativity of the country.

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The high-end brand removes virtually all of its products and logos from shops to launch this revolutionary new concept. Bottega unites its creativity with the know-how of a cast of pasta makers, bakers and artisans from all over the country to sow a global desire for its products.

Thus, the Milanese company surprises once again for Christmas with this unexpected twist of script to support and give visibility to a number of local “bottegas” in the country.


In this first episode, the brand wanted to highlight the work of 12 different Italian shops, presenting and promoting their products in Bottega‘s advertising spaces in Milan, on its website and in the windows of its boutiques. Now, instead of bags or accessories, we find products such as Pastificio Martelli pasta, Enza Fasano ceramics or Olio Vanini olive oil.


The powerful “Bottega for Bottegas” initiative plans to return every Christmas season to continue supporting and giving visibility to countless “bottegas” in the country.