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The K-Pop music culture is one of the most flourishing at the moment and with it all its musical groups. But if there is one group within it that transcends borders, it is BTS. The group formed by 7 Koreans has been named as global ambassador of the prestigious and luxurious brand Louis Vuitton. 

The news had already been rumoured shortly after the whole group wore the brand’s total looks in one of their last appearances. On the other hand, the creative director of the brand’s men’s line, Virgil Abloh, has already publicly expressed his excitement about the news. The designer, for his part, commented that he is looking forward to working with them and launching their joint projects.

Not only Virgil has spoken out, but members of the group BTS have also shown their excitement about it, not least because this will be their first global fashion deal.

What’s next for BTS and Louis Vuitton? We’ll have to wait…