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Carlota Barrera, known for her contemporary and timeless aesthetic, presents the new SS22 collection which combines a relaxed 70s football vibe with the brand’s natural magnetism and timeless elegance. For the London Fashion Week launch, the brand teams up with New Balance Football and its clubs AS Roma, LOCS Lille, FC Porto and Athletic Club, whose 21/22 season kits are featured in some of the digital fashion show looks.
Carlota Barrera introduces in her collection new pieces such as two-tone knitted polo shirts, T-shirts with messages inspired by Word Art posters, shirts with spray effect stripes and tailoring and outerwear in technical fabrics. The reinvented, contemporary and timeless tailoring reappears in shades of green, off-white and black with fluid trousers with vertical coloured stripes throughout the show.
With this collection Carlota Barrera continues to strengthen the brand’s message, deeply focused on challenging stereotypes and exploring evolving gender identities. The collection attempts to get rid of rigid codes and celebrates team play, the creation of communities based on trust and inclusion in every sense.
There has always been a clear link between football, fashion and culture. As a sport that historically began with a focus on conventional values, in recent years it has reinvented itself and is constantly evolving. Today, football is no longer just a sport. It is now art, fashion and design, all encompassed in a way of life that manages to be closer to new and future generations.
New Balance makes football more than just a sport and crosses borders to find other parallel playing fields. It works with each Club in the development of its kits, drawing on its roots and timeless style, with a desire to innovate and bring freshness to the designs. In addition, the brand has a unique voice that demonstrates a true sense of community and social responsibility.
Carlota Barrera & New Balance Football are the perfect combination of fashion and functionality. With a classic approach to new techniques, technology and an innovative take on the traditional, both reinterpret the past to make it relevant and contemporary in the present and future. Both brands fuse fashion, wellness, inclusion and social awareness.