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At a time when the sportswear aesthetic seems devalued or lacking in concept, Casablanca (@casablancabrand) arrives and raises it up again by connecting it with reality and high-fashion.

Casablanca was born as a re-imagination of the apres-sport aesthetic, taking it directly into the 21st century. Supported by classic Neapolitan tailoring and tennis, the Parisian brand – Made in Casablanca – offers us an update full of concept and that breathes luxury on all four sides.

The brand, founded by Charaf Tajer (@charaftajer), combines everything that Charaf has experienced and lived. A mixture of the most underground Paris with the boulevards of the Moroccan city. The details in the garments are inspired by the best hotels in the world, small shades that enrich the collection greatly. Like the fabric of a bathrobe – we love it!-.

The preview of its SS19 shows us a colour palette typical of the clay courts of the Stade Roland Garros or the terracotta baked in the north african sun that is combined with the whites and pastel colours of the tennis aesthetic.

Casablanca | SS19

A proposal that connects Europe with Africa with a unique style full of streetwear and luxury. An authentic #must halfway between high-fashion and the purest street.