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According to rumors circulating, Casablanca’s Charaf Tajer could be destined to become Kenzo’s next creative director.

Why?  Tajer was a finalist for the LVMH Prize 2020 and therefore already has connections within the group. Moreover, Casablanca is one of the youngest and most successful brands to have started to show at Paris Fashion Week recently and its collections have been universally praised and, in just five seasons, have landed in more than 200 luxury stores, including Browns, Slam Jam, Mr Porter, Matches Fashion, SSENSE or Luisaviaroma, which shows the great public success of the designer’s collections, who has also signed one of the best collaborations of the year with New Balance.

If Tajer is selected, he would be able to bring back to Kenzo the same “celerity” as his sisters at LVMH.  His passion and vision for luxury coupled with his aesthetic similar to that of founder Kenzo Takada, especially in terms of the ability to conceive successful prints make Charaf the perfect candidate.

Another name circulating as a possible creative director for the brand could be that of Marine Serre, although at this point the rumors seem less convincing.