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Who better than Cher to star in Balmain new campaign? The brand presents the new leather bag “The Balmain Blaze” through the iconic artist, who proclaims herself as an intergalactic goddess.

The pop goddess appears in the skin-tight catsuit she wore on the runway during Paris Fashion Week when she first walked for Balmain SS23.

Rising from a surreal throne, Cher pronounces “We all invent ourselves, some of us have more imagination than others,” while holding the new Blaze bag.

Rousteing’s new accessory honors the brand’s signature jacket that combines elegance and punky style in equal parts.  The gold appliqués are baroque and biker: an accessory that perfectly embodies the Balmain aesthetic.

The Balmain Blaze Bag is available in the Balmain webstore for a price of 1970€-2590€.