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The millionaire business of talents or influencers moves a whopping 6.8 billion euros a year. But everything could change if Chiara Ferragni goes to the stock market.
Ferragni told the Italian newspaper Corriere de la Sera that she is considering listing on the stock exchange or merging with a luxury fashion group. “This is our objective, but first we have to make the brand and the company attractive: with good profitability and a fair price/quality ratio, as well as international dissemination and knowledge”.
With 21 million followers on Instagram, Ferragni is one of the world’s most powerful media influencers, according to Forbes, and her story is being studied at Harvard University as a success story.
We will wait to see how the story evolves, but if one thing is clear it is that Chiara is succeeding in everything she does.