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Dapper Dan, the tailor who plagiarised luxury brands and was eventually signed by Gucci, leads GAP’s Spring 2022 campaign celebrating diversity.
Photographed by Zoey Grossman, the images feature a cast of unique creatives, including designer Dapper Dan, as well as supermodel Shalom Harlow, non-binary artist Kai-Isaiah Jamal, model Indira Scott and musician Yumi Nu. The campaign creative captures these creators who are pioneering a more inclusive and tolerant world.
In the campaign, the Harlem-based fashion designer features his special edition “DAP GAP” hoodie, which comes in a coral shade with “DAP” lettering. In addition to the collaborative piece, models in the Spring 2022 campaign wear iconic pieces from the brand ranging from baggy jeans to classic pocket tees.
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“As a brand rooted in modern American optimism, we celebrate what it means to be yourself today. This campaign is an honest reflection of people shaping culture by embracing their own ways, not what has been historically or traditionally defined for them, but what they define as true for themselves,” says Mary Alderete, GAP‘s global chief marketing officer.