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The “KAWS NEW FICTION” exhibition has just opened its doors. In addition to exhibiting paintings and sculptures, its works can also be enjoyed in augmented reality with the Acute Art app. Fortnite players will be able to enter the KAWS and Serpentine centre to explore the event in-game.
In conjunction with Acute Art, Epic Games and Serpentine Galleries, “NEW FICTION” is KAWS’ first solo exhibition in London featuring his latest works in physical and augmented reality. Having partnered with Epic Games on a Halloween mask pack, this is the first time Fortnite has made a real-world art exhibition virtually accessible to millions of gamers worldwide.
“Art and creative culture inspire our players every day,” said Nate Nanzer, vice president of global partnerships at Epic Games. “We are thrilled that this partnership will bring the work of KAWS to an even more diverse global audience. This is a space we plan to continue to invest in for years to come.” In addition, they will use an app developed by Acute Art to provide a bridge between the virtual and physical worlds.
All the paintings and sculptures in the exhibition, as well as a miniature version of the entire show, will exist as AR works in the Acute Art app and viewers around the world will be able to post and view them at home. They can also be shared on social media, making KAWS art visible in all dimensions.