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Dior is teaming up with Technogym, one of the world’s leading specialists in high-end sports equipment and digital technologies, to launch its own “Dior Vibe” line.
The duo have created a range of limited edition fitness items designed by Maria Grazia Chiuri. Each piece in the launch is marked by the Dior star, the founding couturier’s lucky charm. As well as being all in white, five horizontal stripes and the “Christian Dior” logo dress the collection.
The fashion house seeks to offer its vision of wellness and fitness, so it includes a glam version of the Technogym treadmill and multifunctional weight bench. The treadmill is equipped with state-of-the-art features, while the bench includes accessories such as dumbbells and a fitness ball.
“This shared goal of excellence gives life to a limited series of innovative Technogym products interpreted with the unique charm of Maison Dior. Created to inspire the concept of well-being in new generations, it also offers people the opportunity to live a unique experience,” said Nerio Alessandri, founder of Technogym and Wellness Designer.
The Dior x Technogym “Dior Vibe” collection will be available in January 2022.