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Miu Miu has just presented her Pre-Spring 2021 collection campaign. For the occasion, she has chosen the concept of “icon” and has recovered some of her most recognized muses. Chloë Sevigny and Kim Basinger stand out. They are joined by Raffey Cassidy, Du Juan, Emma Corrin, Jordan Kristine Seamón and Storm Reid.
Miu Miu has surprised everyone by showing her Resort collection campaign earlier than expected. The images, which are usually launched at the beginning of the summer, arrive along with the collection this November. Under the creative direction of Katie Grand and photographed by Mert Alas (@mertalas) and Marcus Piggott (@maccpiggott), the campaign, which was filmed remotely due to the pandemic, was launched yesterday on the web and on all of the firm’s social networks.
At the head of the campaign are Chloë Sevigny and Kim Basinger, both followers and friends of the firm. Also the English actress Raffey Cassidy and the model and former ballet dancer Du Juan, who have already appeared in previous campaigns. Storm Reid, who debuted on the March catwalk for Miu Miu’s FW20 collection, actress Emma Corrin and Jordan Kristine Seamón complete the line-up.
Each one of them is represented following her style and according to her personality. That is why all the images create a true story. The result: Miu Miu Icons.