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Singer Doja Cat is the latest celebrity to announce the launch of her own fashion label, following in the footsteps of it girls like Gigi Hadid.
To promote the first collection of her new clothing line called It’s Giving, Doja Cat starred in a paparazzi-style campaign. The capsule contains T-shirts, sweatshirts, sweatpants, caps, stickers, bags, socks and underwear with colourful graphics.
Items in the collection include graphics with the texts ‘It’s Giving’, ‘Yes’ or ‘To Give Everything It Needed’. The singer posted images on her Instagram combining her branded crop top and ‘Yes’ thong with a denim skirt, New Rock and Balenciaga Le Cagole bag in pink.
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The first drop of Doja Cat’s It’s Giving is available for pre-order from 30 September.