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Following the mineral water brand’s “Drink True” campaign launched in 2021, Evian has unveiled its latest work featuring superstar Dua Lipa and US Open champion Emma Raducanu.
Singer Dua Lipa has been trending in recent weeks. After touring Europe and being seen being very affectionate with Aron Piper in “La Discoteca”, she is now the face of Evian. Celebrating the importance of being true to ourselves and sharing our passions, the singer and Raducanu shine in the mineral water brand’s latest campaign.
Drawing on Evian’s famous alpine heritage and the brand’s support for tennis, the campaign is set against a pastel pink court and white mountains in the background. It features Emma Raducanu teaching Dua Lipa about the world of tennis, while the artist encourages the US Open champion to dance to the choreography of her track “Physical”.
“Being able to experience a bit of how she trains for the summer season first hand added to the immense respect I have for her and her craft,” shared Lipa. “Dua was a brilliant coach, she was patient with me while I was trying to dance – I think I’ll stay on the court though!” adds Raducanu.